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Gene Youngblood, Expanded Cinema

Pg. 78

Just as every fact is also metaphysical, every piece of hardware implies software: information about its existence. Television is the software of the earth. Television is invisible. It's not an object. It's not a piece of furniture. The television set is irrelevant to the phenomenon of television. The videosphere is the noosphere transformed into a perceivable state. "Television," says video artist Les Levine, "is the most obvious realization of software in the general environment. It shows the human race itself as a working model of itself. It renders the social and psychological condition of the environment visible to the environment." 


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