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Gene Youngblood, Expanded Cinema

Pg. 60

By perpetuating a destructive habit of unthinking response to formulas, by forcing us to rely ever more frequently on memory, the commercial entertainer encourages an unthinking response to daily life, inhibiting self-awareness. Driven by the profit motive, the commercial entertainer dares not risk alienating us by attempting new language even if he were capable of it. He seeks only to gratify preconditioned needs for formula stimulus. He offers nothing we haven't already conceived, nothing we don't already expect. Art explains; entertainment exploits. Art is freedom from the conditions of memory; entertainment is conditional on a present that is conditioned by the past. Entertainment gives us what we want; art gives us what we don't know we want. To confront a work of art is to confront oneself—but aspects of oneself previously unrecognized. 

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