Gene Youngblood, Expanded Cinema

Pg. 58

All too frequently eclectic thinking is confused with creative thinking. The distinction is subtle to be sure: integrative thinking can be the highest form of creativity. Indeed both art and science function to reveal similarities within an a priori universe of apparent dissimilarities. As with all else, however, there's an art and a craft to thinking, and the popular entertainments remain at the craft level by the very nature of their purpose.