Gene Youngblood, Expanded Cinema

Pg.55

To be free of the toil of old relationships we must first be free of the conditioning that instills it within us. As radical evolution gains momentum the need to unlearn our past becomes increasingly clear: contemporary life is a process of miseducation/uneducation/reeducation, at a cost of much precious time. McLuhan has noted that the true significance of Pavlov's experiments was that any controlled man-made environment is a conditioner that creates "non-perceptive somnambulists." Since then science has discovered that "molecular memory" is operative in single-celled and some multi-celled organisms, and there's evidence that memory-in-the-flesh exists in humans as well. Biochemists have proven that learned responses to environmental stimuli are passed on phylogenetically from generation to generation, encoded in the RNA of the organism's physical molecular structure. 17 And what could be a more powerful conditioning force than the intermedia network, which functions to establish meaning in life?