Gene Youngblood, Expanded Cinema
The cinema isn't just something inside the environment; the intermedia network of cinema, television, radio, magazines, books, and newspapers is our environment, a service environment that carries the messages of the social organism. It establishes meaning in life, creates mediating channels between man and man, man and society. "In earlier periods such traditional meaning and value communication was carried mainly in the fine and folk arts. But today these are subsumed amongst many communicating modes. The term 'arts' requires expansion to include those advanced technological media which are neither fine nor folk.''